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Content Development

When it comes to digital marketing, content is king. Keeping content fresh, on subject, and plentiful will help achieve your overall digital marketing goals.

Content development includes: technical writing, creative writing, blog development, curating 3rd party content, vetting content contributors, choosing photography, and helping to develop videos.

OvernightGeek has an entire team of content developers ready to make your marketing sing (or dance – either way).

 

Technical Writing

Industry specific white papers and analysis documents can go a long way in positioning your organization as having expertise in a particular area.

OvernightGeek can develop these documents based on a scope document which can include: research, writing, sourcing, and developing charts and infographics.

 

Creative Writing

The term “creative writing” is a catch-all term we use to reflect any writing included on blogs and traditional marketing platforms. Much of this creative writing is also included in developing:

  • social media posts
  • blog posts
  • traditional copywriting
  • creating online ads

Blog Development

Developing a blog includes:

  • branding (logo work, color schemes)
  • voice (how are the blog posts written, who is writing them)
  • editorial calendar (when to post, what to post)
  • community (networking with other blogs on similar topics)

 

Curating 3rd Party Content

Using 3rd party content is unavoidable. Reposting and regenerating data from other sources is a normal part of the blogging – and a useful way to network with other bloggers and organizations.

3rd party content also includes photography and video development. Given the low-res environment of blogs and social media, most of this photography and videography can be handled in house. If a 3rd party service provider needs to be engaged, we have a list of trusted Cleveland sources. We can vet those outside of our immediate trusted list.

Sharing content that you did NOT create can be tricky. We can help you sort out the details.

 

Vetting Content Contributors

There will be times when outside contributions are necessary to achieving the goals of the blog. Sometimes these might come as a “post exchange”, other times guest posters will be individually invited.

Vetting these contributors is an important step which includes:

  • researching who the contributor is (biography, Linkedin, etc)
  • appropriate content matching (news versus humor versus opinion)
  • writing style and voice