Jesse Weinberger - OvernightGeek University Body Wrapper

Digital Marketing

girl with sign and messageWhat are you doing here?

Is it OK if we guess? You’re probably here because you know that you need a website or your desk is covered in ideas and you’re thinking that there’s got to be a better way to keep track of them all, besides you’re running out of thumb tacks.

There really is a better way. And despite general opinion, web development and software development are not difficult processes. Or at least they shouldn’t be.

A beautiful marriage

Digital Marketing works (the right way) where beauty and brains yield results. So here’s the process:

  1. Find out what your goal is 
    And please don’t say “make more money” – that’s so vague.
  2. Quantify your vague goal (we’re not psychic…everyone says ‘make more money’)
    We prefer something like “increase e-newsletter registrations by 10%”
  3. Determine what available resources you have
    Time, money, people – a plan with no resources is meaningless
  4. Create a specific strategy based on your goals and available platforms
    I know Pinterest is pretty – but it isn’t going to help you if you’re a civil litigator
  5. Implement the plan using your team or ours
    BTW – it always works better when our team implements the plan. Just saying
  6. Gather results and analyze data
  7. Identify successes and challenges
  8. Adapt and/or repeat

Interested in hearing more? Email us at 

Just some of our Digital Marketing clients

Read consulting testimonials here

  • Cleveland Clinic
  • Catholic Diocese of Cleveland
  • Kent State University
  • University Hospitals – MacDonald Women’s Hospital
  • GE Lighting
  • Perry Nuclear Power Plant
  • The Illuminating Company