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Become a Social OGRE, a Social OGRE PRO, or a Metric OGRE:
Marketing professionals, businesses, and nonprofit organizers are beginning to understand how important the appropriate use of social media has become to increasing exposure and revenue. When you earn a social media certificate or a social media certification with OvernightGeek University – your current or potential future employers will recognize you as an OGRE – and OvernightGeek Real Expert.
In addition, you will be given the appropriate badges and credentials to proudly display on your website, blog, Linkedin, or business cards. We’ll also be keeping an ongoing roll of our fab alumni on this site. Use the space to promote your skills or look for a job.
Take a look at the three certifications currently available.
All courses are held LIVE and online
Come as you are! It doesn’t matter where you live or how you’re dressed…every single OvernightGeek University course is delivered live and online. Once you register and pay, you will receive an email invitation to log into the class during the class sessions. You will be able to interact live with your instructor and classmates. Attend from your office or your couch! You can even wear your jammies, it doesn’t matter – we can’t see you.
Attend all LIVE social media certification courses from home or your office
ALL OvernightGeek University courses occur LIVE and online. Once your payment is processed, you will receive an invitation to join the class. Students will be able to view the instructor via webcam, and hear/engage in the live class via a conference call-in number. You DO NOT need a webcam to participate, students will not be on camera.
Current Social Media Course Offerings
3rd Party Apps & Tools – Facebook & Twitter
- Total Course Time: 2 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics I
- Requirements: This course is an elective for the Social OGRE certification
Description: Third-party tools are created by developers all over the world to extend the use and efficiency of your favorite social media platforms. There are tens of thousands of Facebook apps which can be installed in seconds and become part of the functionality of your Facebook account for your business or organization. Twitter third-party tools mostly exist outside of the Twitter timeline. They can be used quite easily to analyze data and help inform your strategy.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
3rd Party Apps & Tools – Metrics Analysis
- Total Course Time: 2 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Metrics & Metrics Planning
- Requirements: This course is an elective for the Metrics OGRE certification
Description: Processing data to determine the efficacy of your social media efforts can feel like an overall daunting task, particularly when those outcomes are reported to your business or organization. Third-party metrics and analysis tools can be extremely useful to determining your overall success and for re-tooling strategy. This course will review the most popular third-party tools for social media metrics with practical application examples.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Blogging I
- Total Course Time: 3 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is a requirement for the Social OGRE certification
Description: Have you thought about starting a blog, and you’re not sure where to start? This course includes: Professional Blogging, Choosing Topics and Content, Platform and Setup, Building an Audience, and Blogging for Income
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Blogging II
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Blogging II
- Requirements: This course is an elective for both the Social OGRE PRO and Metrics OGRE certifications
Description: Building on Blogging I – this course takes a closer look of the mechanics and process behind launching and maintaining a successful blog for business and organizational use. Personal bloggers will also find this course enormously helpful in operating a personal blog, professionally. This course includes:
- Niche analysis using keyword analysis
- Choosing a template – it’s more than just what looks pretty
- Creating your editorial calendar – what should it include?
- Anatomy of a good post including SEO within the content
- Using categories and tags within your posts for increased viewership
- Top 10 widgets for professional blogs
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Content Development
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is a requirement for the Social OGRE PRO Certification
Description: This course reviews all things “digital content”. Focus on your essential message and coordinate campaign driven content, improving writing structure and tone to match a digital audience, using formatting to your advantage, illustrations, and links.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Development Platforms
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics
- Requirements: This course is a requirement for the Social OGRE PRO Certification
Description: Introducing CMS (Content Management Systems) as a development platform. Specific focus on WordPress sites for corporate, nonprofit, and personal blogging as well as determining goals and resources for an overall successful build.
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Digital Branding
- Total Course Time: 3 hours
- Price: $169
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics
- Requirements: This course is an elective for the Social OGRE PRO Certification
Description: Branding is a combination of art and science – determining the target audience for your business or organization, and then creating viral content and platforms which will encourage users to engage again and again. This course including:
- Understanding the traditional marketing concepts – and how to apply them to your business
- Assessing your target client and creating a persona
- Applying branding to your internal system – at every step of the customer’s experience
- Environmental scan – comparing your business or organization to your competitors
- Content strategies (types, frequency, consistency)
- Running a digital branding campaign, and then assessing the results
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Facebook I
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is an elective for the Social OGRE certification
Description: Facebook is much more than funny cat videos especially when utilized as a marketing tool for companies and organizations. This course includes:
- An Introduction to Facebook
- Facebook Anatomy
- Interacting with your Audience
- Posting: Strategy
- Maintenance, Resources, and Administration
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Facebook II
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Facebook I
- Requirements: This course is an elective for both the Social OGRE PRO and Metrics OGRE certifications
Description: Building on Facebook I – this course takes a deeper and more specific look at using Facebook with business/organizational outcomes in mind. This course includes:
- how to use Facebook Insights in a way which enhances the current marketing goals of the organization
- strategies to increase “friends” or “fans”
- how to use multimedia content within the timeline to get the best results (video, photos, images, and written content)
- using traditional A/B testing to determine posting strategy (time of day, type of post, etc)
- we’ll take a look at case studies of companies and organizations getting the most of their Facebook presence
- review of the top 10 Facebook apps for business
- review of types of Facebook accounts (page, profile, group, etc) and which to choose for your business
We’re now registering for this online course. Check the open dates – day and evening courses are available.
FB & Twitter Analytics
- Total Course Time: 2 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Facebook I AND Twitter I
- Requirements: This course is an elective for the Metrics OGRE certification
Description: Even the simplest social media campaign must begin with defining success. How will success be measured on Twitter? How will we know if this Facebook effort has been worth the effort? Social media outcomes must be quantified. Facebook and Twitter both offer various data points to use as the basis of several calculations.
This course includes:
- listing all available data to be used for measurement on Facebook and Twitter
- deciding which combination of data will measure success for each campaign
- calculating outcomes
- tracking data
- using third-party tools
- changing strategy based on outcomes
- reporting
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Google Adwords
- Total Course Time: 3 hours
- Price: $169
- Where: Online! Attend from home or your office.
- Prerequisite: Metrics & Metrics Planning
- Requirements: This course is a requirement for the Metrics OGRE Certification
Description: Google AdWords is a program from Google which allows individuals and companies to advertise online. AdWords lets you create simple ads which are then served up to users who are searching for, or reading content of a similar nature. This course includes:
- Introduction to AdWords
- Account management
- Campaign and ad group management
- Keyword targeting
- Language & location targeting
- Ad formats
- Budgets and bidding
- Measurement and optimization
- Performance, profitability, and growth
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Google Analytics I
- Total Course Time: 3 hours
- Price: $169
- Where: Online! Attend from home or your office.
- Prerequisite: Metrics & Metrics Planning
- Requirements: This course is a requirement for the Metrics OGRE Certification
Description: Understanding Google Analytics from creating an account and understanding the dashboard to understanding analytics, ecommerce concepts and set up.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Google Analytics II
- Total Course Time: 3 hours
- Price: $199
- Where: Online! Attend from home or your office.
- Prerequisite: Google Analytics I
- Requirements: This course is a requirement for the Metrics OGRE Certification
Description: This course covers:
- advanced dashboard configurations
- filtering data
- setting goals
- understanding data funnels
- reporting including: visitor, traffic source, and content analysis
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Instagram I
- Total Course Time: 2 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics
- Requirements: This course is an elective for the Social OGRE PRO Certification
Description: If Twitter and Flickr had a baby it would be Instagram – a short burst visual (photo) sharing tool. Businesses and organizations will benefit from the massive traffic and activity around this very easy to use social media platform. This course includes:
- What is Instagram? How do I use Instagram for my business or organization?
- Configuring the account settings for business
- How to integrate Instagram with your other social networks – to increase business outcomes
- How to share images on Instagram – and using hashtags to multiply exposure
- How to create and update your business profile on Instagram
- Posting strategies when using Instagram for business
- Promoting your business on Instagram while improving customer service
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Linkedin I
- Total Course Time: 3 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is an elective for the Social OGRE Certification
Description: Having a LinkedIn account is now as critical to your career and business as having a business card. LinkedIn is used by millions of professionals from all over the world to: network, mine for sales leads, and search for jobs.
This course covers:
- How to Use LinkedIn
- Building Connections
- Joining Groups
- Sales and Jobs Research
- Endorsements
- Corporate Pages
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Metrics & Metrics Planning
- Total Course Time: 3 hours
- Price: $169
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is a requirement for ALL certifications
Description: The most important step to developing a social media strategy is to first determine how you will quantify success. Metrics and Metrics Planning are the two most critical steps to ensure that your social media plan is successful.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Pinterest I
- Total Course Time: 2 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is an elective for the Social OGRE PRO Certification
Description: Pinterest has become the “new kid” in the social media sphere. Companies are trying to understand to engage in this rapidly growing platform. This course includes:
- What is Pinterest? How is it relevant to your business or organization?
- Pinterest scope and reach
- How does Pinterest work?
- How to set up a new Pinterest account
- Explanation on how “Boards” work
- How to use videos, photos, and written content within a “pin”
- How to increase your searchability on Pinterest
- Increasing your followers
- How to find followers on Pinterest
- Cool plugins to use with Pinterest for business and organizational use
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Processing Metrics & Data
- Total Course Time: 3 hours
- Price: $199
- Where: Online! Attend from home or your office.
- Prerequisite: Metrics & Metrics Planning
- Requirements: This course is a requirement for the Metrics OGRE Certification
Description: Learn how to create a measurement program for social media. Learn how to create objectives, monitoring, measurement, analysis, and reporting. Including tying social media back to the organizations balance sheet.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Search Engine Optimization I
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics
- Requirements: This course is a requirement for the Metrics OGRE Certification
Description: This course covers: search engine basics, how “good SEO” results in better page rank, creating specific SEO goals, creating an environmental scan of competitors, understanding keywords, basic strategy, and assessment.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Search Engine Optimization II
- Total Course Time: 3 hours
- Price: $199
- Where: Online! Attend from home or your office.
- Prerequisite: SEOI
- Requirements: This course is an elective for the Metrics OGRE Certification
Description: Building on SEO I, this course includes:
- creating SEO content around a keyword strategy
- examining tags
- creating pages from the ground up
- using Google Analytics
- Adwords
- incoming links and resources
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Social Media Basics
- Total Course Time: 3 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is a requirement for ALL certifications
Description: Begin at the beginning with this basic course which includes an overview of social media:
- social media’s impact on global society
- statistics and scope of use globally
- review of Facebook for personal and business use
- Twitter and the revolution of microblogging – how to use Twitter for business
- LinkedIn for sales and job search
- blogging and vlogging
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Social Media Plan Development I
- Total Course Time: 3 hours
- Price: $169
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Basics
- Requirements: This course is a requirement for the Social OGRE PRO certification
Description: This course covers every aspect of creating a social media plan. The first part of this class covers information gathering via a detailed process. Consider this a mini-digital marketing plan for the purposes of creating the social media plan.
The second part of this class covers the structure and sections of the plan including: creating a document purpose, writing an introduction, developing “key assumptions” or an organizational litmus test, and understanding and explaining social media theory to your organization.
We’re now registering for this online course. Check the open dates – day and evening courses are available.
Social Media Plan Development II
- Total Course Time: 3 hours
- Price: $199
- Where: Online! Attend from home or your office.
- Prerequisite: Social Media Plan Development I
- Requirements: This course is a requirement for the Social OGRE PRO certification
Description: This is a continuation of Social Media Plan Development I. The second part of this course continues on the path of completing the social media plan document including:
- creating an implementation strategy matrix incorporating the key assumptions developed in part I
- developing applied relevance to your organization
- creating specific metrics for success
- completing an environmental scan
- completing the plan for team approval
We’re now registering for this online course. Check the open dates - day and evening courses are available.
Twitter I
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is an elective for the Social OGRE certification
Description: Twitter is an incredibly useful marketing tool to use which allows you to position yourself and your organization as an expert in a particular field. This course includes:
- An Introduction to Twitter
- Twitter Content Counts
- Timeline Development
- Branding
- Building a Following
We’re now registering for this online course. Check the open dates - day and evening courses are available
Twitter II
- Total Course Time: 3 hours
- Price: $139
- Where: Online! Attend from home or your office.
- Prerequisite: Twitter I
- Requirements: This course is an elective for the Social OGRE PRO and the Metrics OGRE certifications
Description: Building on Twitter I – this course takes a deeper and more specific look at using Twitter with business/organizational outcomes in mind.
This course includes:
- a practical guide to finding specific influencers
- review of how to make sure you are found consistently
- different types of tweets
- creating viral marketing in 140 characters
- how to increase follows, retweets, mentions, and direct contact
- how to make money on Twitter
- how to use multimedia content within the timeline to get the best results (video, photos, images, and written content)
- using traditional A/B testing to determine posting strategy (time of day, type of post, etc)
- we’ll take a look at case studies of companies and organizations getting the most of their Twitter presence
We’re now registering for this online course. Check the open dates - day and evening courses are available.
YouTube I
- Total Course Time: 2 hours
- Price: $119
- Where: Online! Attend from home or your office.
- Prerequisite: none
- Requirements: This course is an elective for the Social OGRE certification
Description: YouTube has become one of the most popular search engines used in the world. If you’re looking for the cute dog video everyone is talking about, it’s probably on YouTube. But how do you use YouTube to promote your business or organization?
This course includes:
- Video Streaming Basics
- Anatomy of YouTube
- File Format Basics
- Promotion and Exposure
- Creating a Channel
- Building an Audience
We’re now registering for this online course. Check the open dates - day and evening courses are available.
